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KMID : 0926620130180010018
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Korean Journal of Hospital Management
2013 Volume.18 No. 1 p.18 ~ p.41
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Impact of Medical Service Quality by Attribute on Overall Satisfaction -Focused on Out-patient and In-patient in High-level general Hospital-
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Kim Jung-Hee
Ji Kyung-Ja
Park Chun-Man
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Abstract
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This study was aimed to identify the current status of medical service quality of medical institutes; propose improvements; and find out the impact of medical service quality by its attribute on overall customer satisfaction. The research was conducted on the out-patients and in-patients in a high-level general hospital located in A city. To examine the research, the IPA was utilized to identify the priority requirements for improving the medical service quality. The study also applied an extended theory to the analysis on mismatch between the level of satisfaction and importance recognized by the clients, to examine the impact of the above mentioned factors on the overall satisfaction and intention to revisit and recommend the hospital. For out-patients, the result showed that "hospital hygiene" had a positive and negative impact on the clients’ intention to revisit the hospital in priority improvements. In terms of the sustainable improvements, "doctor’s skill" had a negative impact on the overall service satisfaction, whereas "state-of-the-art facility" and "nurse’s instruction" had a positive impact on the intention to revisit the hospital. In long-term improvements,"complaint remedy" had a positive impact on the intention to recommend the hospital but there were no relevant factors in excessive investment. On the other hand, for in-patients, the result demonstrated that there were no relevant factors in priority improvements and sustainable improvements. The factor of"service procedure speed"had a positive as well as negative impact on the intention to revisit the hospital. In excessive investment,"nurse’s empathy"had a positive impact on the intention to recommend the hospital
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KEYWORD
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overall satisfaction, medical service quality attribute, IPA, expectation disconfirmation
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